Since the first years of its existence Nike used the popularity of sportsmen to promote its products and nowadays, the company has contracts with sportsmen from different countries which are known practically in all countries of the world, including Michael Vick, Lleyton Hewitt, Roger Federer, the Brazilian national soccer team, English Premier League soccer Nikes planning and organizing essay Manchester United, and many others 6.
Finally, Nike has to ensure that it does not dilute its focus like some of its competitors who are now in the doldrums.
Racing to improve its reputation. Moreover, due to the strategy of expansion the company has managed to enter many international markets and nowadays is one of the leaders of its segment of the market.
Obviously, this strategy provides the company to enter new markets and strengthen its position in traditional ones. Hot Air Retrieved March 18 from http: In these recessionary times, it is not a good business practice to be overly dependent on one segment and hence, Nike ought to diversify horizontally as well as vertically and include apparel and other accessories.
Company Profile Nowadays, Nike is one of the most popular trademarks which is basically focused on the production of athletic shoes, sports equipment and apparel. In such a way, the company attempted to create the image of its products as if these were products destined to the best sportsmen but accessible to average people, even though they are far from sport or sport achievements.
The ongoing recession has taken a heavy toll on Nike with consumers becoming more price conscious and retailers demanding higher margins. And, even, beneficial shift of production to Asia, provoked opposition and boycott of Nike products in some developed countries.
Also, simple and understandable tags contributed to the positive perception of the brand in different countries of the world.
If you need original custom research paper on Nike business — choose our writing service and get high-quality non-plagiarized paper, written by experienced writer. The Factors that Led to Success and Failure of Nike in its Venture across International Markets Nike is considered to be one of the largest American suppliers of athletic shoes, apparel, and sports equipment.
However, the effect was probably unexpected as this ban has drawn an enormous amount of publicity 7. Obviously, the progress made by the company in s-early s is really impressive, especially, in the situation of a serious competition.
At the same time, the company keeps signing contracts with leading sportsmen to promote its products throughout the world. To a significant extent, this is the result of the strategy of the international markets expansion that is one of the main directions of the strategic development of the company.
This is why Nike turned to be able to shift the production from its traditional regions to new ones making the production cheaper but preserving sales rates due to the popularity of Nike brand.
Obviously, such impressing results are based on several factors that contributed to the success of the company and which demonstrate the high level of professionalism and even genius of specialists working in Nike.
However, on a profound reflection, this reason turns to be quite logical because it is obvious that the company got used its leading position in the market and had never faced serious competition before. Summary and Evaluation Thus, taking into account all above mentioned, it is possible to conclude that the development of Nike was traditionally focused on the expansion in new markets and in the late s this trend became dominant and led to the shift of the production to Asian countries.A Report On Nike Company Sport Essay.
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You can view samples of our professional work here. Strategic Business Planning Tips from Nike By Shannon Sage The latest article from Fast Company, How Nike’s CEO Shook Up the Shoe Industry, can lend every company some essential strategic planning tips.
Management comprises planning, organizing, staffing, Planning & Control Introduction In this essay I shall discuss Planning and Control in terms of their importance and benefits to a business, The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth.
Nike's extreme sports product line is. Transcript of Nike Analysis. Controlling Handling control Planning Planning Strategies Organizing Leading By: Mike Fortaleza Nike Inc.
Introduction Mission Statement "To bring inspiration and innovation to every athlete in the world." *if you have a body you are an athlete Product Nike footwear. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leading, and controlling.
External and internal factors play unique roles into how the company carries out each of these functions. We will also talk about how to keep Green River moving forward in the facility and organizing the planning to make them successful. Organizational Structure Organizational structure is a formal relationship between management and the employees.
It is a way to motivate the employees and get them to working. Essay on Organizational Structure.Download