Who will watch your video? Skimp on this critical early step, and your project is more likely to struggle. Without a clear brief and detailed realistic discussion of the options, such a clear outcome would not have been possible.
Based on that research, we identified two markets with particularly high attractiveness and potential, and conducted a thorough assessment of each. It might sound obvious, but you need to be clear about the purpose of your video content.
Of course, a reputable agency will give you plenty of guidance on this one.
At Research Insight we are always happy to offer advice, because we want your project to be a success. This sounds simple but in reality is very difficult to write, and even more difficult to get everyone to agree to.
Graduate Careers Australia Secondary Market—Employers Tertiary Market—Careers Services The reason we need to know this is so that during the design phase the specific needs of the audience are considered.
Although a project brief should be a straightforward document of only a few pages, it can be difficult to get it right. Target Market An important part of every project is understanding the audience.
Ultimately, who will be using the site? Note down if you want your video to increase traffic to your website, create a change in employee behaviour, or encourage lead conversion and use specific figures. A big mistake, in our view. Where Will it Be Watched?
What is your deadline for receiving proposals? We also know what the organization expects from this survey: Refresh the design Improve the quality and structure of content Increase revenue through online shopping and donations The core purpose of the website is to become the primary point of information for people interested in seeking information on eating disorders in Australia.
Promote positive body image Encourage hope and help seeking through stories and case studies Provide an information channel for sufferers of eating disorders Provide information to carers and families of sufferers Generate revenue through online sale of merchandise Generate revenue through an online donation facility Improve efficiency through selling tickets to events online The Target Market The target markets for the White Angel Foundation website are: This is where you want to start to manage expectations.
Sufferers of eating disorders Community sector organizations and groups Media. Basically, you need to draft a project brief. Who Are You Speaking To? Sample Project Brief This section summarizes our understanding of your business and your website goals and objectives.
What is the organization about? The questions we need to ask include: Outcomes refer to the business benefits; objectives refer to how the project will achieve the outcomes.
So how do you write a brief that gets you off to a great start? Whatever your expectations, be sure the agency clearly understands what you want. It also comes into play during the design and specification phases. They spent less on research than they expected and got the information they needed.
The questions to ask are: However, often these documents are long and contain many details. Improve our ability to manage the annual survey Increase overall response rates for the survey Improve the quality of data gathered This is a clear project purpose, we know what we need to deliver: Read on to find out more.
So now you know how to write a video production brief and whydownload our template and get started today! It comes with examples too!
When do you need results? You might just want advice on designing a survey, for example. The Project Objectives The website should be a dynamic communication tool and achieve the following objectives:A brief message that covers the overall methodology, resources, assumptions, deadlines, and related review times will help you to convey what the project plan means to the project and to everyone involved.
Crew will no longer be accepting new projects, but we will continue to provide support and access for your existing projects until December 15, We encourage you to wrap up all outstanding work on your project before this time. If you take the time to create a good process around how your project brief is built you can create a great plan that will work for everyone.
How to Create a Project Brief in 4 Simple Steps Step One: Start with a solid project plan. The key elements of design briefs. A sample brief can come in a variety of sizes and forms depending on the type of the project. But there are common elements of any effective design brief.
A Project Brief is that essential document, which defines primary client's requirements for the project. Typically, any project starts with this document. An executor sends the brief to the customer, whom should concretize the project. So now you know how to write a video production brief (and why), download our template and get started today!
Download our Video Brief Template Kickstart your latest video project with our simple brief template.Download