Cross-cultural differences were found in how the brand was perceived. The results show that a remote online sentence completion survey is a relatively fast and easy way of gathering international user data, although the analysis can be challenging. Web-surveys allow quickly reaching remotely a vast amount of users in different corners of the world.
We argue that UX web-surveys have potential to gather user data even from larger areas than now, as ubiquitous technology products and services are getting accessible for wider user groups.
On the other end of this dimension, methods that focus mostly on behavior seek to understand "what people do" with the product or service in question.
Remote methods would suit agile global data collection, but only few common practices yet exist. By contrast, insights in quantitative methods are typically derived from mathematical analysis, since the instrument of data collection e.
A vast amount of qualitative data disclosed from 9 countries in a short time enabled to form meaningful results for design purposes and to get a good overall view of product UX. We suggest that the approach presented with the brand is a good starting point for cross-cultural user experience design and can provide input for design before the localization work is started.
The results indicate that there are cultural differences in how people experience the product and also in the way people respond to UX evaluation survey and share their experiences with the product. We looked at two case studies where web-surveys were used to collect UX data about online services in different countries.
Compared with quantitative methods such as AttrakDiff, the results are more time consuming to analyze, but more information is retrieved on negative feelings.
The results suggest that if more descriptive qualitative data is needed from users, they are able to answer better in their own native language.
This can be described as: In conclusion, we argue that localization enhances the user experience and therefore support learning.
We found that UX web-surveys were fast to implement and very suitable for a cross-cultural user sample that has access to Internet. Our aim was to discover cultural differences in the UX of a Smartphone with remote online sentence completion method.
However, learning occurs in a local cultural context and the impact of culturally sensitive issues of the design of mobile learning needs more attention.
Phases of Product Development the Time Dimension Another important distinction to consider when making a choice among research methodologies is the phase of product development and its associated objectives. The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.
Thus, the goal of the present study was to determine ways in which common visual stimulus material internationalized storyboards are perceived similarly and differently by cross-cultural respondents. Research methods in this phase can vary greatly.
Unfortunately many design teams only use one or two methods that they are familiar with. The key issues were to think how to design a service supporting teaching and learning providing added value for both teachers and learners?
Intercept surveys and data mining or other analytic techniques are quantitative examples of this. Two cross-cultural case studies of high tech sports watches with altogether participants were carried out.
Despite the importance of cultural factors in product design, not much research has been done to study them. The aim of this paper is to introduce approaches related to cross-cultural design focusing on the advantages and challenges of web-surveys in international UX evaluation.
The key question is what to do when.Walsh, T. and Nurkka, P.
() Approaches to Cross-Cultural Design: Two Case Studies with UX Web-Surveys more by Tanja Walsh Cross-cultural design has become an area in HCI that needs more research in order to be able to respond to the demands of globalization and emerging markets. Approaches to cross-cultural design: two case studies with UX web-surveys.
In Proceedings of the 24th Australian ComputerHuman Interaction Conference (pp. ). Tanja Walsh, Piia Nurkka, Approaches to cross-cultural design: two case studies with UX web-surveys, Proceedings of the 24th Australian Computer-Human Interaction Conference, p, November, Melbourne, Australia.
The aim of this paper is to introduce approaches related to cross-cultural design focusing on the advantages and challenges of web-surveys in international UX evaluation.
The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.
Cultural differences and design methods for user experience research: Dutch and Korean participants compared.Download